thesims3 | Another VERY Interesting Article

This time, from adage.com.

From the article

EA is offering "free trial" experiences via "Sims Sidekick," an application that allows users to create Sims characters with specific personality traits. The ersatz avatars can follow their masters as they surf from web page to web page, and each will exhibit different behaviors based on the characteristics a user has chosen. One website may cause the figure to jump around; another might case it to spin. "There will be a very specific response based on the personality traits," Mr. Buchanan said. "Current players will think it's neat they can take their Sim anywhere on the web. We think it will also entice new players to go and learn more what Sims is all about."

To stoke the interest of core players, the company is also unleashing something it calls the "Sims Friend," an application that allows users to have e-mail conversations with the Sims characters they've built. Responses will vary according to the personality traits selected, Mr. Buchanan said. "They may or may not do something you expect."

Sounds cute, and a good way to get people excited about Sims (not as good as a Demo mind, but you take what you can get!)